Choupette, the famous cat of designer Karl Lagerfeld, is the face of the new campaign for the luxury watch brand Hublot.
The Swiss watchmaking brand chose the cat, who became an icon in the luxury market thanks to her late owner, to star in the campaign celebrating the 20th anniversary of the iconic Big Bang collection.
Hublot is a brand that divides opinions due to its bold choices in watch designs. Twenty years ago, the launch of the Big Bang triggered a shift in the industry by merging unconventional materials and disregarding traditional stereotypes in the category.
“Big Bang represents a revolution in watchmaking, a perfect union of tradition and modernity. […] Hublot succeeded in positioning the Big Bang as a game changer in an industry that has traditionally seen little innovation in design,” said Julien Tornare, CEO of Hublot.
That’s why there is no better choice to star in the campaign for such a disruptive watch collection than a “model” as unique as Choupette.
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Photo and video: Instagram @hublot. This content was created with the help of AI and reviewed by the editorial team.
